María Méndez Castro, economist, Managing Director of Promotur Turismo de Canarias, public company responsible for designing and executing projects and marketing actions of Canary Islands tourist brand. Among its actions are the tourist intelligence, the improvement of air connectivity and the management of the Canary Islands brand, as well as the promotion of tourist destinations, products and services of the Islands.
Promotur Turismo de Canarias has been nationally and internationally recognized, with more than 50 awards in recent years, for its innovative communication strategy and air route development.
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