Simon Hudson

Simon Hudson received his M.B.A. from the California State University and his Ph.D. in consumer behavior from the University of Surrey, UK. Dr. Hudson is an internationally recognized tourism expert who has written books on golf tourism, the international ski industry, sports and adventure tourism, and tourism marketing. Prior to coming to the U.S as a SmartState Endowed Chair at the University of South Carolina, he held academic positions at universities in Canada and England, and has worked as a visiting professor in Australia, Austria, Fiji, New Zealand, Spain, and Switzerland. Dr. Hudson has also taught twice on Semester at Sea, a floating shipboard campus that integrates multiple-country study, interdisciplinary coursework, and hands-on field experiences for meaningful engagement in the global community. Prior to academia, Hudson spent several years working in the tourism industry in Europe.

Hudson has written eight books. His first, published in 2000 and called Snow Business, was the first book to be written about the international ski industry, and Sports and Adventure Tourism was an edited text that came out in 2003. His third book (in two editions), Marketing for Tourism and Hospitality: A Canadian Perspective, has sold more than 10,000 copies, and Tourism and Hospitality Marketing: A Global Perspective was published in 2008. His 2010 book, Golf Tourism, was the first text written about this vast and growing worldwide industry, and he has since written a second edition. In 2013 he published a book called Customer Service for Tourism & Hospitality (with a second edition already in the works), and then in 2015 he published Winter Sport Tourism: Working in Winter Wonderlands. His latest book is called Marketing for Tourism, Hospitality, and Events and is published by Sage in London. The marketing of tourism is the focus of his research, and in addition to the books, he has published around 70 refereed journal articles from his work. Hudson is frequently invited to international tourism conferences as a keynote speaker.