Cultural tourism is a niche market to which little attention has been paid, especially compared to mass tourism. To broaden and increase the potential market, this study applies inclusive design principles, as understanding and designing for diversity, to identify barriers and drivers in cultural tourism for five groups, including youth, people uninterested in cultural tourism (noncultural tourists), older adults, people with disabilities, and cultural tourists. The objective of this study is therefore to identify the barriers and drivers in cultural tourism among five groups of potential customers, as defined above and to compare the differences between close-ended and open-ended answers seeking out the neglected barriers and drivers within the context of Thailand’s cultural tourism. To achieve this objective, 500 questionnaires were distributed to five groups in various locations. The most common barrier cited by the five groups is “transportation.” In addition, except for disabled people, barriers about “time” can cover four groups. However, drivers seem to differ more between groups. Only three items—“visiting a place that I have not visited before,” “just relaxing,” and “new experiences and different lifestyles”—are in the top five for all groups.
The study enhances the method developed by Rossini in 2012, applying the analysis of social networks, which generates sociograms that indicate the interrelations among categories in order to analyze the landscape of the city. This matrix becomes a new method that, when applied, will indicate built differentials and potentials for the development of cultural tourism. It will also help society to understand the importance of the material patrimony as an opportunity to preserve and recover the memory and identity of the past so that future generations can experience them.
The countryside, and, hence, the rural activity, presents over time important economic and social-cultural value for Greece. Today, politics are shaped, at both European and national levels, so that the rural area will be utilized, through actions that emphasize its natural and cultural environment. Within this framework, a systematic effort is being made so that rural regions are used as the base for the development of activities that will create touristic flows. Despite the fact that agritourism activities in Greece were funded through European programs for decades, no legal framework related to the agritourism activity’s conceptual definition, the persons’ entitled to exert agritourism activity determination, and the prerequisites’ needed in order to register for the label of an agritourism enterprise specification had been established. The present study aims to search, record, and evaluate the legal efforts made for the development of agritourism in Greece, from 1975 to date, in combination with the recent institutional framework establishing agritourism as a special form of rural tourism.