New Patterns of Tourism in Peru: Responding to Aging Population Demands

This article investigates the motivational drivers for senior tourists who choose Peru as a destination using the push and pull factor framework. Based on the National Survey for Inbound Tourists in Peru, a regression model is built using two sets: matched and full sample in order to divide data in two groups (tourists aged 50+ and the overall number of tourists). The results show that senior travelers have two relevant push factors that explain travel choice: 1. region of origin and 2. gaining knowledge. In addition, correlations between push and pull variables, controlled by region of origin, were identified and tested to support consistency between the two sets of tourists’ decision-making. In this case, the results show that there are different preferences on senior inbound tourists depending on their region of origin. These results provide useful insights for policy makers and companies approaching the senior market segment. Thus, this investigation contributes to this field of knowledge as previous studies have examined tourism in general but have not focused on the senior market in Peru.

American Tourists’ Pre- and Post-Trip Image of Cuba as a Travel Destination

The study explored the pre- and post-trip image of Cuba as a travel destination using Echtner and Ritchie’s (1993) concept of destination’s holistic and unique image components. The study included nine travelers comprising a professional delegation focusing on sustainable development in Cuba. Semistructured interviews were conducted via Skype with each participant before and after their trip in January 2013. Two independent researchers conducted verbatim transcription of interviews, coded data, and identified emergent themes. The perception of Cuba as an “accidental Eden” was reflected in the study participants’ pre-trip expectations and reinforced by the actual experience of visiting Cuba. Participants recalled experiencing unspoiled natural beauty, a welcoming culture, and a strong sense of community grounded in art. Participants’ pre-trip expectations of political tension and desperate poverty were partially countered by participants’ actual experience in Cuba. Participants shared that Cuba was the safest place they had ever visited. Participants did witness indicators of poverty. However, they were also surprised that they did not see some characteristics of poverty that they often saw in the United States. An assessment of holistic and unique components of Cuba’s image held by American tourists provides baseline information for Cuban tourism marketing strategies to specifically target American tourists.

Investigating Differences in Generational Travel Preferences: The Case of the New River Gorge, West Virginia

Destination managers as well as researchers are increasingly seeking to identify travel preferences of generational cohorts. This study sought to identify differences in travel characteristics including the source of information used for trip planning to the destination and activities participated in among millennials, generation X, and baby boomers who visited the New River Gorge region of West Virginia in 2013. All the generation cohorts differed significantly across their selection of word of mouth as their source of information with gen X members using this source relatively more than millennials, followed by boomers. Gen X used the internet as a source of information significantly more than boomers. Boomers used personal experience significantly more than gen X or millennials. Millennials used brochures significantly less than gen X or boomers. Boomers participated in adventure sports significantly less frequently than millennials and gen X respondents. Boomers and millennials also differed on their frequency in shopping as an activity participated in with boomers participating in this activity significantly more than millennials. Boomers also visited cultural facilities significantly more than millennials.