The Institutional Framework of the Development of Agritourism in Greece

The countryside, and, hence, the rural activity, presents over time important economic and social-cultural value for Greece. Today, politics are shaped, at both European and national levels, so that the rural area will be utilized, through actions that emphasize its natural and cultural environment. Within this framework, a systematic effort is being made so that rural regions are used as the base for the development of activities that will create touristic flows. Despite the fact that agritourism activities in Greece were funded through European programs for decades, no legal framework related to the agritourism activity’s conceptual definition, the persons’ entitled to exert agritourism activity determination, and the prerequisites’ needed in order to register for the label of an agritourism enterprise specification had been established. The present study aims to search, record, and evaluate the legal efforts made for the development of agritourism in Greece, from 1975 to date, in combination with the recent institutional framework establishing agritourism as a special form of rural tourism.

New Patterns of Tourism in Peru: Responding to Aging Population Demands

This article investigates the motivational drivers for senior tourists who choose Peru as a destination using the push and pull factor framework. Based on the National Survey for Inbound Tourists in Peru, a regression model is built using two sets: matched and full sample in order to divide data in two groups (tourists aged 50+ and the overall number of tourists). The results show that senior travelers have two relevant push factors that explain travel choice: 1. region of origin and 2. gaining knowledge. In addition, correlations between push and pull variables, controlled by region of origin, were identified and tested to support consistency between the two sets of tourists’ decision-making. In this case, the results show that there are different preferences on senior inbound tourists depending on their region of origin. These results provide useful insights for policy makers and companies approaching the senior market segment. Thus, this investigation contributes to this field of knowledge as previous studies have examined tourism in general but have not focused on the senior market in Peru.

American Tourists’ Pre- and Post-Trip Image of Cuba as a Travel Destination

The study explored the pre- and post-trip image of Cuba as a travel destination using Echtner and Ritchie’s (1993) concept of destination’s holistic and unique image components. The study included nine travelers comprising a professional delegation focusing on sustainable development in Cuba. Semistructured interviews were conducted via Skype with each participant before and after their trip in January 2013. Two independent researchers conducted verbatim transcription of interviews, coded data, and identified emergent themes. The perception of Cuba as an “accidental Eden” was reflected in the study participants’ pre-trip expectations and reinforced by the actual experience of visiting Cuba. Participants recalled experiencing unspoiled natural beauty, a welcoming culture, and a strong sense of community grounded in art. Participants’ pre-trip expectations of political tension and desperate poverty were partially countered by participants’ actual experience in Cuba. Participants shared that Cuba was the safest place they had ever visited. Participants did witness indicators of poverty. However, they were also surprised that they did not see some characteristics of poverty that they often saw in the United States. An assessment of holistic and unique components of Cuba’s image held by American tourists provides baseline information for Cuban tourism marketing strategies to specifically target American tourists.