Socially responsible tourism (SRT), a viable alternative to mass tourism, promotes local communities. SRT evolved from sustainable tourism and ecotourism when the original focus on the environment expanded to include a concern for the well-being of local communities. Past studies have shown that ecotourism has the ability to change tourists’ behavior and attitudes, ultimately benefiting endangered ecosystems. Further research has investigated socioeconomic benefits that result from SRT for local communities visited. However, research has yet to examine if SRT has the ability to change tourists’ attitudes and behavior regarding communities they visit. The present case study applies Ajzen’s Theory of Planned Behavior (TPB) to examine change in tourist attitudes and behavior as a result of participating in a socially responsible tour to the Ecuadorian Amazon with Amazon Watch. Social responsibility was implemented into the tour with the intention to create attitudes and behavior in tour participants that would result in advocacy for local communities visited. The study revealed that participation in the socially responsible tour resulted in participants advocating for the communities they visited while on the tour by integrating their insights from the tour into their professional endeavors.
Bangsaen Beach is a popular destination for domestic excursionists from Thailand and visitors from around the world. The world population is progressively congregating along the coasts, and the impact of the activities of these visitors are obvious. Tourists at Bangsaen Beach are faced with abundant debris of plastic waste at low tide, traffic congestion during the peak season, and competitive vending businesses in an overcrowded atmosphere. The authors conducted a field study at the beach of Bangsaen, Thailand, to investigate the current beach activities, the attractions, the problems, and the environmental impacts to this coastal destination. As the coastal area is the intermediate zone between the land and sea, its ecosystems and beach attractions are dependent on each other. The presence of peak pressure from tourists and the activities associated with them demand a thorough understanding of the impacts and consequences. The traditional Thai-style vending stalls, sunbeds, and vendors’ competitive business operations create a colorful but crowding phenomena. This paper collected field data, analyzed the problems, and drew findings to propose strategies for the integration of sustainable coastal tourism management at this location. It recommends that a monotonous tourist destination needs to have recreational varieties; traffic congestion needs to have tourist displacement attractions; a degraded beach atmosphere needs to have quality sunbeds and relaxed environment; an informal sector with low-income needs to diversify economic opportunities; and a successful tourism management is based on sound tourism planning and development. Coastal tourism touches upon the local people’s daily lives, economic outcomes, and environmental impacts, which require a suitable strategic management plan.
This article explores the issues faced by guesthouse tourism in the Maldives, which is currently at its infancy stage. Tourism has become one of the major economic pipelines of the country since operations began in the 1970s. In line with the recent launching of the Maldives Ambassador Program (MAP), the Maldives is going to be promoted not only as a holiday destination but as a world-class destination that will fully support the Maldives as a luxury tourism destination. This is one of the initiatives that will indirectly lead to a perception that the Maldives is a very expansive destination, especially considering the growing infrastructure specifically focused on accommodating tourists’ demands for premium holidays. As a world-renowned destination for luxury vacations, the Maldives entertains few to no middle- and low-budget tourists, which has indirectly made guesthouse operations a foreign concept to tourists. A change of government in 2008 has led to the introduction of guesthouse tourism as a means to make profits of tourism available to and reachable by the locals. The new government made amendments to the Tourism Act in January 2008. These new changes will further allow the local communities to venture into guesthouse business operations. The rapid expansion of Maldivian tourism market has created the right circumstances for small and medium enterprises (SMEs) like guesthouses to grow their business by adopting the newest marketing communication trends. Therefore, with the proper methods of advertising and better exposure to the idea of budget tourism, these guesthouse businesses can be highlighted as an affordable means to experience the Maldives with its authenticity intact. This study explores the adaptation and effectiveness of e-marketing for guesthouse tourism in the Maldives through the collection of data from Kaafu Atoll, the capital of the Maldives, using theoretical and snowball sampling techniques, where information is acquired through audio-recorded interview sessions. The interviews were carried out in four islands in Kaafu Atoll, covering a total of five guesthouses. The findings of this research are significant for promoting and increasing the visibility of guesthouse tourism in the Maldives through the exploration of e-marketing implementation.