James Hepple

James Hepple is a seasoned tourism executive with over 45 years of experience in hotel association leadership and destination marketing. He is the Managing Director of Tourism Analytics, a firm he founded in 2018 that specializes in tourism data analysis and strategic planning.

Hepple previously served as President and CEO of the Aruba Hotel & Tourism Association (AHATA), where he played a pivotal role in enhancing Aruba's tourism performance. He also held leadership roles with the Curaçao Tourist Board and has contributed to tourism development across various Caribbean destinations.

Currently, Hepple serves as Treasurer of the Caribbean Hotel & Tourism Association (CHTA) for the 2024–2026 biennium. He is also an Assistant Professor at the University of Aruba, where he shares his expertise in tourism management.