Editors
Esmeralda Crespo Almendros
Esmeralda Crespo Almendros has a Ph.D. in Economic and Business Sciences from the University of Granada. She has been a University Professor in the Department of Marketing and Market Research since 2021, her lines of research are related to integrated marketing communication, online consumer behavior, tourism marketing, and cross-cultural communication. She has been a visiting professor at the Universidade do Algarve (Faro, Portugal) and at the Polytechnic Institute of Coimbra (Portugal).
Ana Isabel Polo-Peña
Ana Isabel Polo-Peña is an Associate Professor of Marketing and Market Research at the University of Granada (Spain). She has developed a constant trajectory in research focused on tourist behavior, rural and sustainable tourism, marketing and technological strategies orientated to the market. She has published in Tourism Management, International Journal of Hospitality Management, Journal of Travel Research, Journal of Sustainable Tourism, Journal Small Business Management, Entrepreneurship and Regional Development, The Services Industries Journal, and other scholarly journals. She is collaborating as a coordinating editor with the International Journal of Hospitality Management since 2020. She has participated in several competitive research projects and coordinates research projects at the regional and at EU level. She is Visiting Research Fellow at the Liverpool John Moores University (Liverpool, UK) since 2022. Also, she coordinated six editions of the official Postgraduate Program Master in Marketing and Market Research at the University of Granada.