Esmeralda Crespo Almendros
Esmeralda Crespo Almendros has a Ph.D. in Economic and Business Sciences from the University of Granada. She has been a University Professor in the Department of Marketing and Market Research since 2021, her lines of research are related to integrated marketing communication, online consumer behavior, tourism marketing, and cross-cultural communication. She has been a visiting professor at the Universidade do Algarve (Faro, Portugal) and at the Polytechnic Institute of Coimbra (Portugal).
Relevant papers published:
- Londoño-Pulgarín, D.A., Muñoz-Leiva, F. y Crespo-Almendros, E. (2020). Conversion of Residential Heating Systems from Fossil Fuels to Biofuels: A Cross-Cultural Analysis. Energies, 13 (19), 5063. (IF JCR 2019: 2.702 Q2 – SJR 2019: 0.63 Q2).
- Rosillo-Díaz, E., Blanco-Encomienda, F.J. y Crespo-Almendros, E. (2019). A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms. Journal of Enterprise Information Management, 33(1), 139-160. (IF JCR 2019: 2.659 Q2 – SJR 2019: 0.797 Q2).
- Porcu, L., Del Barrio-García, S., Alcántara-Pilar, J.M., y Crespo-Almendros, E. (2019). Analyzing the Influence of Firm-Wide Integrated Marketing Communications on Market Performance in the Hospitality Industry. International Journal of Hospitality Management, 89(July), 13-24. (IF JCR 2018: 4.465 D1 – SJR 2018: 1.999 D1).
- Alcántara-Pilar, J.M., Del Barrio-García, S., Porcu, L., y Crespo-Almendros, E. (2017). Towards understanding online information processing in e-tourism: Does national culture matter? Journal of Travel y Tourism Marketing, 34(8), 1128-1142. (IF JCR 2017: 1.975 Q3 - SJR 2017: 0.94 Q1).
- Porcu, L., Del Barrio-García, S., Alcántara-Pilar, J.M., y Crespo-Almendros, E. (2017). Do adhocracy and market cultures facilitate firm-wide Integrated Marketing Communication (IMC)? International Journal of Advertising, 36(1), 121-141. (IF JCR 2017: 2.494 Q1 - SJR 2017: 1.282 Q1)
- Crespo-Almendros, E., y Del Barrio-García, S. (2016). Online Airline Ticket Purchasing: Influence of Online Sales Promotion Type and Internet Experience. Journal of Air Transport Management, 53 (June), 23-34. (IF JCR 2016: 2.357 Q2 - SJR 2016: 0.979 Q1).
- Crespo-Almendros, E. y Del Barrio-García, S. (2016). Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness. Service Business, 10 (1), 31-58. (IF JCR 2016: 1.812 Q2 - SJR 2016: 0.568 Q2).
- Crespo-Almendros, E. y Del Barrio-García, S. (2014). Quality of Internet user recall: a comparative analysis by online sales promotion type. Journal of Advertising Research, 54(1), 56-70. (IF JCR 2014: 2.563 Q1 - SJR 2014: 0.823 Q1).Porcu, L.,
Research areas:
- Integrated Marketing Communication
- Cross-Cultural Marketing
- Turistic marketing
- Sales Promotion Effectiveness