Bricks Vs. Straw – Building SA Tourism's Sustainable Future
- 2018-03-01
- The Huffington Post
There has been a season of healthy growth in the tourism sector, and businesses have done what businesses are designed to do: capitalize on growth by investing and developing to increase capacity. An "if you build it, they will come" approach has worked, to a degree, but what we're facing across SA is something that we may not have built into our business strategies: a leak-proof sustainability solution.
The water crisis as faced by many tourism hubs across the country has revealed this shortcoming. It was predictable that burgeoning developments would need this resource, and yet we're caught on the back foot in many ways. All's not doom and gloom, though; crisis management and scenario planning for the future can, and must, ease us out of the crisis.